Made from Blue Weber Agave and rooted in the Highlands of Jalisco, Mexico, Espolòn is now available across Mumbai, Goa, Delhi-NCR and Bengaluru

Campari Group has announced the India launch of Espolòn Tequila, extending a portfolio already known among bartenders for distinctive, craft-led liquids — from Aperol and the Aperol Spritz to Campari at the heart of the Negroni and SKYY Vodka. Espolòn brings that same spirit of creativity to tequila, arriving in India as a fresh, inclusive expression of the category that challenges the idea that premium has to mean exclusive.

Behind the liquid — and the label — is a story of craft and a little eccentricity. During fermentation, classical music is played to the yeast, a tradition introduced by founder and Maestro Tequilero Cirilo Oropeza, who believed the vibrations helped activate the yeast as it worked; Espolòn continues the practice to this day. That same spirit of art meeting science carries through to the bottle: Espolòn’s striking labels pay tribute to José Guadalupe Posada, one of Mexico’s most celebrated artists — a 19th century printmaker and rebel whose calaveras (skeleton illustrations) offered a powerful commentary on the social injustices of his time, and whose style still influences pop culture today. Fronted by the brand’s legendary rooster, Ramón, each bottle spotlights a different moment in Mexican history, making the label as much a piece of storytelling as the liquid inside it.

A bartender’s brand, built for India’s cocktail culture Shivam Misra, Managing Director, India’s The Sub-Continent, Campari Group, said: Campari Group’s story began 166 years ago in 1860, and what has always defined us is our passion for distinctive liquids and the drinking experiences built around them. In India, we’re building a portfolio with a real place in contemporary cocktail culture, and we want to be a bartender's delight — giving them distinctive flavours and the freedom to create. Espolòn is an exciting addition to that journey. It also brings a very different spirit to tequila. It’s about bringing people together and having a little fun along the way, challenging the idea that premium tequila needs to be exclusive or status driven. Made from Blue Weber agave and deeply connected to Mexican culture, it combines authenticity and creativity with an irreverent spirit that makes the brand distinctive.

Cocktails are an important discovery route for India’s spirits consumer, with Campari Group’s India playbook identifying the Margarita, Paloma and Picante as key drivers of trial — alongside a growing footprint across social occasions, travel, weddings, premium home sipping and gifting.

Arvind Padhi, Commercial Director, Marketing CCM, India The Sub-Continent, Campari Group, said: Indian consumers are becoming far more exploratory in the spirits they choose. They’re trading up, but premium today is less about a label or status symbol, and more about authenticity, craft and provenance — and Espolòn doesn’t simply come from Mexico, Mexico runs through the brand. From its Blue Weber agave and its home in the Highlands of Jalisco, to its art and storytelling, it celebrates Mexico in a distinctive, contemporary way. Its visual world draws on pioneering Mexican artist José Guadalupe Posada, whose work inspired the brand’s illustrated characters and storytelling. And my favourite Espolòn story happens before the tequila reaches the glass — the tradition of playing classical music to the yeast during fermentation. There’s a romance to that liquid long before it’s ever poured.

Espolòn makes its India debut with three expressions:

Espolòn Blanco: Sweet agave, tropical fruit and lemon zest on the nose, with hints of pepper, vanilla bean and grilled pineapple on the palate, finishing clean and smooth.

Espolòn Reposado: A spicy caramel fudge aroma leads into rich roasted agave, tropical fruit, vanilla and warming spices, with a smooth finish.

Espolòn Añejo: Roasted agave, earthy wood and butterscotch on the nose, followed by caramel, vanilla, dried fruit and chocolate, with a velvety mouthfeel.

With accessibility at the heart of its proposition, Espolòn is priced at ₹8,100, ₹9,200 and ₹12,900 for Blanco, Reposado and Añejo respectively in Mumbai. In Goa, Blanco and Reposado are priced at ₹5,500 and ₹6,600 respectively, while in Gurugram, Blanco, Reposado and Añejo are priced at ₹4,500, ₹5,000 and ₹6,500 respectively.