Throughout history, humans have valued moments of connection, carefully creating rites and rituals to bring people together.

Across each of these moments, a timeless spirit has emerged. This spirit leaves its indelible mark on the milestones and memories shared. It weaves across an endlessly diverse tapestry of occasions, bringing a sense of joy and meaning to each one. Evolving yet eternal, this timeless

spirit can be felt throughout Pernod Ricard’s history, in this, our 50th year.

A timeless spirit shapes our business. It is rooted in our terroirs and their traditions, unbroken yet constantly evolving and adapting through innovation.

It lives through our culture, our values  and our purpose as Créateurs de convivialité.  And it comes to life through our brands, where a spirit of conviviality finds expression in meaningful moments that transcend the act of consumption, to build lasting bonds with consumers the world over.

Pernod Ricard turns fifty this year. If we pause to reflect on this milestone, it is less to celebrate a single anniversary so much as recognize our enduring spirit. The soul of our company, the culture that gives us life and drives us purposefully forward.

This spirit can be traced through the chronicles of restless reinvention, expansion and diversification that inscribe our history.

And it can be heard speaking through our people, including those whose careers with the Group also span five decades.

These stories show how our timeless spirit is a living reality, as passionate and deeply human as the authentic moments of sharing we strive to create every day.

The timeless spirit woven throughout these pages reminds us that where we have come from helps us prepare for and respond to where we need to go. And it reminds us that across five decades of continual change, this spirit has remained constant.

An enduring source of resolve and resilience to steer us onwards. For the third year in a row, this report features artworks from three artists, as part of our partnership with the École des Arts Décoratifs – PSL. Their illustrations create a visual tapestry of this timeless spirit at work throughout our world. Living testimony to our purpose as Créateurs de convivialité. Inspired  by our past, building for our  future

Our story is unique, beginning with the unlikely partnership of two visionary entrepreneurs. Originally fierce competitors, battling on everything from billboards to bar counters, in 1975, Paul Ricard and Jean Hémard saw a chance to put their rivalry aside and join forces.

They shared a vision to expand their brand portfolio and take it worldwide. If they could see Pernod Ricard today, I think they would be incredibly proud of just how far that vision has taken us.

Today, Pernod Ricard is a global group with a portfolio of over 200 exceptional brands. For 50 years, Pernod Ricard has been spreading conviviality around the world – bringing people together, anticipating trends and overcoming challenges with a spirit that is distinctly our own. A spirit that is rooted in our people, our brands, our heritage.

At the same time, we remain proud of our French roots, grounded in the real, and deeply connected to the terroirs that give our brands their authenticity and character.

Among the most iconic, many remain closely tied to their founders’ identity, giving them remarkable depth and personality: Jameson. Chivas. Martell. Perrier-Jouët. Lillet. Ricard.

Each was a brand builder in their own right, and we proudly carry forward and strengthen that tradition.

Fifty years on, that timeless spirit – all the things that set us apart and make us stand out – is still going strong. Facing challenges head on Our story has always been closely intertwined with the world around us.

Since 1975, Pernod Ricard has consistently driven profitable growth, displaying  agility and resilience in equal measure,  and emerging stronger from the many challenges that have arisen, including the financial crisis of 2008 and more recently, the Covid pandemic.

Today’s landscape is complex. We live in a world where it’s simple to complicate things and complicated to simplify.

The uncertain geopolitical climate and volatile economic environment, notably in some of our most important markets, along with the ripple effect of inflation on discretionary spending, have had a real impact on many industries, including ours.

As a Group, we have built our success on a deep understanding of consumers and an ability to stay ahead of the curve.

The structural tailwinds that have propelled us forward remain strong – among others, global demographic growth, premiumization, and the growing share of spirits in alcohol consumption, including in high-potential markets. Ensuring we not only respond to today’s challenges but are in the best position to capture these opportunities going forward has been the groundwork for our new strategic plan, unleashing the Group’s optimum performance. This means beating the Tokyo, Japan Across all categories and consumption moments, our premium brands meet consumers where they are, with their preferred drink.” market where it matters, executing at scale, making sharper and sustainable choices and doing it together, as one united team.

It means building even more premium brands to deliver sustainable, stretched, and profitable growth that will benefit all our stakeholders.

While we are looking back on the first 50 years of our Group, we are also making sure we have the right roadmap in place to succeed throughout the next 50.

Making responsible choices Building the Pernod Ricard of tomorrow depends on the decisions and actions we take today – and this extends beyond selling more bottles. Like Paul Ricard, we continue to uphold a strong commitment to our people and society, and to preserve the heritage, terroirs and origins of each of our brands. Our actions are guided by our sustainability roadmap, Good Times from a Good Place, which focuses on reducing our impact on the planet and having a positive effect on the lives of the people we touch. We’re in the business of meaningful connections – and like anything truly meaningful, that comes with responsibilities.

Our industry continues to navigate shifts in consumer behaviour regarding alcohol consumption. On this topic, as on so many others, the world is ever more polarised.

On one side, total abstinence. On the other, reckless excess, total indulgence, and binge drinking. Our belief is that it doesn’t have to be all or nothing. We believe there is a middle way: the path of moderation.

Moderation is not a question of compromise or restriction. It is a choice. It’s about balance, about drinking better, drinking consciously, about knowing when to raise a glass and when to stop.

It’s about giving people the information they need to make their own decisions. Gen Z, for example, is more choiceful than older generations, preferring less regular occasions to have a drink – but favouring better quality when they do drink.

This highlights the nuances of moderation. The spirit of our Group Pernod Ricard is a growth story – and we’re far from being done. To understand where the Group is going tomorrow, it’s important to understand our history. As Patrick Ricard said, “we must never forget where we come from, to know where we want to go”.

Our Group is a tapestry of the brands, people and moments that instill in us a timeless spirit. A spirit at once rooted in our past and hopeful for our future. It’s the essence of our history and heritage, as well as our optimism for tomorrow and the authentic moments of sharing still to come.

Our success over the years has only been possible thanks to the drive and commitment of our talented teams around the world. They embody our spirit and bring Pernod Ricard to life each and every day. And it’s because of them that we will move forward stronger, and more resilient than ever before.

Pernod Ricard  is a growth story  – and we’re far from being done.”

So, as we celebrate our 50th anniversary, it marks not just an important milestone on our incredible journey, so far, but the beginning of a bold new chapter. In the face of isolation, fragmentation, and division, our purpose — Créateurs de convivialité — resonates more powerfully than ever. Fostering connection has never been more meaningful. Human beings are inherently social — we are creatures of encounters, exchange, and community.

We have a thirst for connection. And I am convinced that this human dimension, which has defined us for the past 50 years and is deeply embedded in our heritage, is also what will drive our success in the future.

Our commitment to spreading the spirit of conviviality is timeless. Together, we will continue to champion more shared moments, new possibilities, and a world filled with meaning and togetherness.

Alexandre Ricard, Chairman & CEO

All the way back to 1805, when Pernod was born. 1932 saw the creation of Ricard – and the two families joined forces in 1975. In 1975, two French family businesses competing in the Pastis market joined forces to create Pernod Ricard. Led by strong personalities, these once fierce competitors decided to put aside their rivalries to dominate the market.

This disruptive move shocked the industry,  but showed a visionary boldness that set the stage for the decades that would follow. But the roots go back deeper. Founded in 1805, Pernod Fils was the leading brand of absinthe, an aniseed-flavoured apéritif that became wildly popular and then banned within the space of a century. Pernod would later diversify, launching Pernod 45° in 1938, later renamed Pastis 51, competing directly with Ricard, the brand that had reinvented the category.

In 1932 Paul Ricard began promoting his “Pastis de Marseille” to serve the taste for aniseed aperitifs. Appealing to the French love of terroir, he created a whole story around the Ricard recipe, which he shared – along with the spirit – by going door-to-door to bistros and cafés across France. With a genius for marketing and strong entrepreneurial spirit, Ricard’s product would soon lead the market (while also pioneering modern drinks branding and erchandising). By taking  a tradition rooted in the flavours and rituals of the Mediterranean, Ricard laid the foundations for  a business that would serve and shape conviviality the world over.

This founding spirit lives on today through the premium brands in the Pernod Ricard portfolio.

Our rich heritage has always been rooted in the terroirs that give our brands their authenticity and character. Like the Group itself, many of the brands we have acquired over the years are closely linked to their founders, visionary entrepreneurs and brand builders alike who gave each brand a distinct personality. Although often evocative of particular times and places, they remain timeless icons of conviviality, uniting consumers across generations and cultures around the world to  share authentic moments of togetherness

With sales forces in 73 countries and distribution in more than 160, Pernod Ricard now spans the globe. Our international presence is the living embodiment of nearly 50 years of growth through convivialité, and now our transformation into a responsible, sustainable company fit for the future.

Pernod Ricard is organized around global functions centralized at its global headquarters, with two Business Units responsible for all its brands, and Management Entities in charge of local activations.

This new structure gives us the agility to capture an ever-changing global demand and leverage economies of scale, while remaining close to our customers.

Our global footprint is unequaled. We distribute our brands in over 160 countries and our direct presence in 60 markets provides us with eyes and ears around the world, to better understand our consumers and customers and rapidly share insights and trends to better serve our markets.

Our Brand Homes are the production sites for our brands, all deeply rooted in their terroir and their communities. Many of them are open to the public, inviting visitors to discover their history and craftsmanship, and to enjoy unique experiences.

Europe, Middle East & Africa; Asia & Pacific; Americas

The Brand Units set the strategic direction for our portfolio of brands and their respective product categories. They devise solutions that the Management Entities roll out locally and oversee production and the management of their industrial facilities.

The “Gold” Brand Unit handles Pernod Ricard’s portfolio of aged spirits and champagnes. These brands, deeply rooted in their exceptional terroir of origin, testify to the Pernod Ricard expertise – from Premium to Ultra Prestige – and each is underpinned by a unique heritage and provenance.

Key brands include:Chivas, Ballantine’s and Glenlivet Scotch whiskies, Jameson, Redbreast and Spot Irish whiskies, Jefferson, Tx, Rabbit Hole and Skrewball American whiskeys, Martell cognac, Mumm and Perrier-Jouët champagnes, Royal Salute whisky, Midleton whiskey and Château Sainte-Marguerite wines.

The “Crystal” Brand Unit focuses on the Group’s non-aged spirits and so-called ready-to-drink beverages. These complementary brands, ideal for the mixology market, are designed to inject creativity and innovation into all our categories.

Key brands include: Absolut vodka, Malibu and Kahlúa liqueurs, Kinobi, Beefeater, Monkey 47 and Malfy gins, Ricard, Lillet, Italicus and Ramazzotti aperitifs, Agave-based spirits including Olmeca, Altos and Codigo tequilas and Del Maguey mezcal, Havana Club rum, All of the Group’s ready-to-drink (RTD) beverages.

From our roots in Marseille, we have used our passion for conviviality to distil an unrivalled portfolio of premium brands. From international heroes loved around the world to local favourites, each has its own unique history and role in the special moments of life.

40 destinations around the world where you can experience our brands, from Strathisla, the home of Chivas and the oldest working distillery in the Scottish Highlands to The Chuan, in China, or Ki No Bi in Japan.

India

India represents one of Pernod Ricard’s most dynamic global markets, driven by a vast, young, and increasingly affluent population.

With a median age of 28.8, the country adds approximately 15-20 million people to the legal drinking age each year. With disposable incomes and aspirations rising too, these demographics create a vast sustainable market primed for premiumization. The beverage alcohol market is currently valued at $55 billion and projected to  reach $84 billion by 2030. Against this backdrop, India has become Pernod Ricard’s second-largest market by Net Sales. Over the past five years, we have achieved an impressive average growth rate of 8% in India, indicating a strong and sustained growth trajectory.

Longitude 77 treads the red carpet at Cannes Launched in FY24, Longitude 77 is a landmark in Indian single malt innovation. The Group’s first home-grown foray into the category released a limited Collector’s Edition and grabbed the spotlight at one of the world’s most significant cultural stages – Cannes International Film Festival. The packaging, designed by Paresh Maity, one of India’s most celebrated artists, gained glamorous exposure as Bollywood celebrity Shalini Passi walked the red carpet in a dress inspired by these designs. The pack was unveiled at the festival’s Official India Pavilion, embodying the brand’s vision of taking the finest of India to the world.